Through Umida Innovation, we leverage our industry expertise, infrastructure and network to co-create and launch exceptional FMCG products together with our partners and by ourself.
From concept development and production to sales, distribution and marketing, we offer a proven platform that turns great ideas into successful, scalable consumer brands.
Through Umida Partners, we serve as the strategic local partner for international FMCG brands seeking to thrive in the Nordic markets. We offer a comprehensive, full-service solution that includes importation, sales, and bespoke marketing strategies. Our deep understanding of the local landscape—from consumer trends to the complex retail environment—provides a powerful and effective route-to-market for the exceptional brands we represent.
Joluca is a joint venture between the comedy group JLC and Umida Group, created to develop and co-own innovative beverage brands. Together, we’ve launched a portfolio that includes mixed drinks sold through Systembolaget, as well as functional beverages available across major Swedish retail and convenience chains such as ICA, Coop, Axfood, Pressbyrån and 7-Eleven.
Within the first twelve months, Joluca achieved over 50 MSEK in sales, establishing itself as one of the most successful new beverage launches in Sweden.
The launch of Saltes Ready-to-Drink has been a remarkable success, exceeding sales expectations and establishing a strong presence in the Swedish market. Combining premium ingredients with modern design and convenience, Saltes RTD quickly became a consumer favorite within the growing low-ABV and ready-to-serve category.
This successful launch highlights Umida’s ability to identify market trends, develop high-quality products, and execute with precision across production, distribution and marketing.
Umida Group launched Tropida Tropical Punsch on March 1, 2023, introducing an organic and sustainable carbonated mixed drink with coconut and pineapple flavors. The product is listed in Systembolaget’s permanent assortment in nearly 400 stores across Sweden. Sold in a 250 ml can with 4.5% ABV, it has passed Systembolaget’s “Sustainable Choice” review and features a retro-inspired design, reflecting growing demand for sustainable ready-to-drink beverages.
Entering the Nordic FMCG market presents unique challenges and immense opportunities. Umida acts as your local expert on the ground, providing the deep market knowledge, established network, and comprehensive support needed to navigate this landscape successfully and connect your brand with consumers.
We provide a powerful route-to-market through our established relationships with key retailers, nd on-trade partners, ensuring your products get placed and sold.
We act as an extension of your team, creating and executing tailored marketing campaigns that build brand awareness, engage consumers, and drive long-term loyalty.
Interested in bringing your brand to the Nordic market? We are always looking for exceptional brands to partner with. Please provide some information about your company and brand below, and a member of our partnership team will get in touch with you to discuss the opportunity.
