Invest

A strategic partnership to accelerate the future of FMCG innovation

Umida Invest acquires and invests in food, beverage and supplement brands. We add capital and access to the Group’s production, sales and marketing.

Umida Invest

Capital, expertise, and market access to fuel your brand's growth

We often keep founders on board and help them scale through our route-to-market.

Umida Invest

Our brand ecosystem

Are you building a food, beverage or supplement brand? Tell us about it.

Case

Ekobryggeriet

Ekobryggeriet is the market-leading tonic brand in Swedish grocery retail. After the acquisition, Umida redesigned the full product range and took the brand further into retail. In 2025 the tonics grew 6.7% organically, and from week 7 2026 three premium tonics in 50 cl got new central listings with ICA.

In April 2025 we also acquired THBC AB, adding functional beverage brands to the portfolio.

How it works

From submission to closing

We look for food, beverage and supplement brands with proven traction in retail and founders who want to keep building.

Submit your brand – tell us about the brand, the numbers and the team through the form below.
Initial review – we assess fit with our portfolio and route to market.
Deal and structure – due diligence and a structure that works for both sides, often with founders staying on board.
Growth – the brand gets access to our production, sales and marketing.

Submit your brand

Please use the submission form to tell us about your brand, your vision, and your team. Our M&A team reviews every submission and will be in touch if there is a potential fit.

Your contact: Filip Lundquist, CEO – filip.lundquist@umidagroup.com