About Umida

Umida Group

A listed FMCG group built for brand growth

We develop, launch and acquire consumer brands, and back them with our own sales, distribution and supply chain. That gets new brands into national retail faster.

Umida Group

Strategy

Umida Group is a Nordic FMCG group focused on non-alcoholic consumer brands in grocery retail. In 2026 we sold most of our alcohol brands to Spring Wine & Spirits and now concentrate on categories where we own the brand and the route to market.

We grow in three ways:

  • Umida Brands – developing our own brands, led by Joluca and Ekobryggeriet.
  • Umida Innovation – launching new brands in jointly owned companies with partners who bring a strong audience, such as Joluca with JLC and Snackmates with IJustWantToBeCool.
  • Umida Invest – acquiring food, beverage and supplement brands with proven traction and scaling them through our sales and distribution.

Our priorities are profitable growth in our largest brands, the Snackmates launch in early 2027 and selective acquisitions.

Our Divisions

A complete ecosystem

Umida Group’s success is built on a powerful and synergistic structure comprised of three distinct divisions. Each plays a vital role in our ecosystem, allowing us to innovate, partner, and grow across the full spectrum of the FMCG industry.

Umida Brands

Our own brands, developed and sold in Sweden and selected European markets.

Umida Invest

Acquires food, beverage and supplement companies with the potential to lead their category.

Umida Innovation

Launches products together with companies and public profiles, using our route-to-market.

Umida Group
Umida Group

How we create value

We find opportunities early, launch fast and scale what works through our own sales and supply chain.

Umida in numbers

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Founded
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Brands in portfolio
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MSEK net sales 2025 incl. excise duties
Newsroom

Latest news

Umida: Joluca växer hos Coop och säkrar nya centrala listningar

Umida Group AB (”Umida” eller ”Bolaget”) meddelar att Joluca denna vecka lanserar smaken Pomegranate & Blood Orange i fast sortiment genom centrala listningar hos Coop

UMIDA: Joluca Elektrolytes breddar distributionen – central placering i minst 140 av Apoteket ABs butiker

Umida Group AB (publ) fortsätter att stärka distributionen för Joluca Elektrolytes. Efter en framgångsrik exklusiv lanseringsperiod hos Apoteket AB blir produkterna från den 1 oktober

Umida Group AB (publ) Delårsrapport januari – juni 2026

Pressmeddelandet är en sammanfattning av Delårsrapporten januari – juni 2026. Delårsrapporten är bifogat i detta pressmeddelande samt tillgänglig på Umidas hemsida, www.umidagroup.com ANDRA KVARTALET 2026