We develop, launch and acquire consumer brands, and back them with our own sales, distribution and supply chain. That gets new brands into national retail faster.
Umida Group is a Nordic FMCG group focused on non-alcoholic consumer brands in grocery retail. In 2026 we sold most of our alcohol brands to Spring Wine & Spirits and now concentrate on categories where we own the brand and the route to market.
We grow in three ways:
Our priorities are profitable growth in our largest brands, the Snackmates launch in early 2027 and selective acquisitions.
Umida Group’s success is built on a powerful and synergistic structure comprised of three distinct divisions. Each plays a vital role in our ecosystem, allowing us to innovate, partner, and grow across the full spectrum of the FMCG industry.
Our own brands, developed and sold in Sweden and selected European markets.
Acquires food, beverage and supplement companies with the potential to lead their category.
Launches products together with companies and public profiles, using our route-to-market.
We find opportunities early, launch fast and scale what works through our own sales and supply chain.
Umida Group AB (”Umida” eller ”Bolaget”) meddelar att Joluca denna vecka lanserar smaken Pomegranate & Blood Orange i fast sortiment genom centrala listningar hos Coop
Umida Group AB (publ) fortsätter att stärka distributionen för Joluca Elektrolytes. Efter en framgångsrik exklusiv lanseringsperiod hos Apoteket AB blir produkterna från den 1 oktober
Pressmeddelandet är en sammanfattning av Delårsrapporten januari – juni 2026. Delårsrapporten är bifogat i detta pressmeddelande samt tillgänglig på Umidas hemsida, www.umidagroup.com ANDRA KVARTALET 2026