Our investment arm is dedicated to identifying and fueling the next generation of FMCG innovators. We seek out food and supplement brands with a unique vision and a passion for challenging the status quo. We provide more than just capital; we offer ’smart money’—combining funding with strategic mentorship and direct access to the powerful production, sales, and marketing infrastructure of the entire Umida Group.
We are more than just an investor — we are a strategic partner and acquirer.
Through a flexible approach, we invest in and acquire FMCG companies with strong potential, often keeping founders on board to continue driving the business forward. By combining capital, deep industry expertise, and a powerful route-to-market, we help promising brands accelerate growth and achieve long-term success within the Umida Group.
If you are the founder of an innovative food or supplement brand, we would like to hear from you. We are actively looking for the next generation of brands to partner with or acquire through our investment division.
At Umida Group, our passion for FMCG is expressed through a complete ecosystem of brands. This includes Umida Brands, our core portfolio of successful, owned brands, as well as the innovative companies we champion through Umida Ventures. This unique combination of proven market leaders and rising stars allows us to stay at the forefront of consumer trends and shape the future of the industry.
Please use the submission form to tell us about your brand, your vision, and your team. Our M&A team reviews every submission and will be in touch if there is a potential fit.
