About Umida

Umida Group

Challenging the FMCG industry, one brand at a time.

Umida Group is a modern FMCG house on a mission to challenge the conventional. We are a fast-growing, innovative force in the industry, driven by a passion for creating exceptional products and experiences. By blending artistry with a sharp commercial focus, we build brands that not only taste great but also inspire conversation, community, and joy.

Our Divisions

A complete ecosystem

Umida Group’s success is built on a powerful and synergistic structure comprised of three distinct divisions. Each plays a vital role in our ecosystem, allowing us to innovate, partner, and grow across the full spectrum of the FMCG industry.

Umida Brands

This is our core portfolio of proprietary brands and the heart of our brand-building expertise. We own, develop, and scale these brands for the international market by identifying consumer trends and creating innovative products with compelling stories. Our mission is to build brands that resonate deeply with their audience

Umida Invest

Our investment arm, Umida Invest, identifies and acquires the next generation of innovative food and supplement companies with the potential of becoming market leaders.

Umida Innovation

Through this division, we act as a strategic partner for companies and profiles, offering our expertise and an effective route-to-market to launch a unique product within foods and supplements.

Umida Group

Innovative challenger within FMCG

Our mission is to be the leading innovative challenger in the FMCG industry, creating long-term value by building brands that consumers love. We achieve this by staying agile, challenging conventional tastes, and using our 360-degree business model to identify and scale the most promising opportunities on the market.

Umida in numbers

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Founded
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Brands in portfolio
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MSEK in annual revenue
Newsroom

Latest news

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